In the first installment of this topic I talked about legal fees assessed birthers bringing frivolous lawsuits. This time I present a commercial example.
Donald Trump is a well-known birther, who doubled down with a highly-publicized pre-election offer to donate $5 million to charity if Obama released some college records that likely don’t still exist. Whether universally true or not, birtherism is associated with racism in much of the public mind, and Donald Trump’s birther antics triggered a grass roots effort to remove Trump-labeled merchandise from Macy’s department stores. Macy’s is standing by Trump who frequently appears in its advertising, even though a “Dump Trump” petition targeting Macy’s stands at 674,117 as of this writing.
YouGov’s BrandIndex shows a precipitous drop in loyalty rating for Macy’s among women, compared to its competitors. Ted Marzilli, speaking for the opinion research web site wrote:
Petitions and protests against Donald Trump’s strong association with Macy’s, including his clothing line and frequent advertising appearances, seem to have taken a toll on Macy’s Recommend score amongst US women.
This is not a good thing around Christmas time. The stupid, it costs.