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Feeling informed

I’m currently reading a biography of Roger Ailes, titled The Loudest Voice in the Room, that includes this quote:

Viewers don’t want to be informed; they want to feel informed.

– Chet Collier
– Co-developer of Fox News Network

That fits so much that I see every day in the birther business. I get these chain emails that sound so authoritative and so knowing, but are actually junk. I read on Birther Report that “everybody knows” or “every expert says” that Obama’s birth certificate is a forgery, when that’s actually nonsense. They feel so very knowing and superior, but it only takes a minute engaging them with details to expose the fact that they are not informed at all.

Feeling informed feels good. How do you take that away from folks?